Jaipur, Rajasthan – On Thursday, the first day of the New Year, the Saras Rajsakhi National Fair 2025 was abuzz with excitement, enthusiasm, and joy. From the very first morning of the year, the fair was bustling with visitors, and the atmosphere was vibrant. The colorful stalls, the aroma of handicrafts, traditional music, and the hustle and bustle of people transformed the fair into a vibrant celebration.
Jai Shiv Shankar SHG of Bharatpur has achieved the highest sales so far. SHG Didi Neelam said that customers are very fond of their jute products. Dinuwani SHG of Barmer ranked second in sales, and their embroidered products are attracting everyone.
Jogmaya SHG of Barmer is also achieving record sales, with their Ajrak print fabrics becoming very popular. Group member Gangadevi expressed her gratitude to Rajivika’s platform for this.
Among the food stalls, the Radhaswami SHG from Jaipur has the highest sales, with their Pav Bhaji being a huge hit. The Saraswati SHG from Sawai Madhopur’s dishes are also a popular choice, ranking second in sales.
The smiles on the faces of the women associated with these groups are proof that this fair is not just a marketplace for them, but a platform to fulfill their dreams. The SHG sisters reported that their products are receiving overwhelming appreciation from customers.
Customers are returning to many stalls to make repeat purchases, leading to not only better sales for their products but also national recognition. One SHG sister emotionally shared that with Rajivika’s support, she has become self-reliant. The Saras Mela has provided her with a powerful means of livelihood, a platform for her art, and played a crucial role in her economic empowerment.
An SHG from Andhra Pradesh, who was participating in the fair, said that this was her first time bringing her handmade products to such a large national platform. She said, “Seeing the appreciation and trust of the people here has boosted my confidence exponentially. Previously, we were limited to our village, but now our products are reaching the entire country.
“Another SHG member from Haryana explained that the demand for their handloom products is so high that they have often run out of stock. They expressed their delight, saying,
“The Saras Mela is not just a source of income for us, but also an opportunity to learn and grow.”
An SHG sister from Rajasthan, who brought traditional garments, said that many customers praised the intricacy and design of her work. Some even expressed their intention to place direct orders in the future, giving them assurance of long-term livelihood.
Customers at the fair were equally enthusiastic and had positive experiences. Kavita, a homemaker from Jaipur, said she had the opportunity to see and purchase products from different states in one place. She said that the products here clearly reflect the warmth and hard work, making shopping a joy.
Rahul, a college student from Ajmer, said he came to the fair with his friends and was deeply impressed by the cultural performances. “Watching the live performances and folk dances from different states, it felt like all of India had come together on one stage.”
Sara, a foreign tourist visiting Jaipur, said she was impressed by Indian handicrafts and crafts. The traditional clothing was very attractive. He said, “This fair beautifully showcases the diversity of India, and the handmade items here are memorable.”
Aayushi from Jaipur, who visited the fair with her friends, said there was something special for youngsters as well. She particularly enjoyed the stylish bags, purses, winter wear, and silk stoles. Naresh, also from Jaipur, visited the fair with his family. He said his children enjoyed the food court and live classes so much that they had come for the third time.
Many visitors said the cultural evening programs were so captivating that they were returning to the fair again and again. Not only local tourists, but also foreign tourists and visitors from other cities who visited Jaipur thoroughly enjoyed the fair.
Ankit, a young man from Delhi, said he came to the fair with his family and was delighted with the textile stalls. He shopped extensively and said that such events should continue in the future, as they offer a unique experience of the culture, art, and flavors of India in one place.
All these experiences make it clear that the Saras Rajsakhi National Fair 2025 is not just a business event, but also a women’s empowerment. It has emerged as a powerful platform connecting hard work, self-reliance and India’s cultural heritage.
